Why I'm Changing How I Write Founders' Psyche

Something I should have done sooner

I’ve been writing this newsletter for over a year now.

80+ blogs. 19,000 of you. A 54% open rate that still surprises me every time I check it.

And yet something hasn’t felt right. Not with the content. Not with you. With me, specifically with how I was showing up.

Every post has been 1,500 to 2,000 words. Deep, research-backed, carefully structured. I’d spend 4 to 5 hours on each one. I’m proud of that work. But the effort started feeling unsustainable, and I noticed I was writing less frequently because of it.

Here’s the irony. I write about founder psychology and I was experiencing one of the most common founder traps firsthand. Building something I couldn’t consistently execute on.

So I’m making some changes.

Starting this month, alongside the deep dives you’re used to, I’ll be publishing shorter pieces once a week. One concept. One insight. Something you can read in three minutes between meetings and actually use the same day.

I’m also starting something I’ve been wanting to do for a while. A series of founder interviews, focused entirely on the psychological side of building. Not the highlight reel. Not the fundraising story. The real mental journey. What it actually does to a person to build something from nothing. I’ll be speaking with founders from all over the world, and I genuinely think these conversations will be some of the most honest things I’ve published.

The long form research pieces aren’t going away. But I want to show up more consistently and with more range.

Because if there’s one thing I’d tell any founder reading this, it’s that sustainability beats intensity every time.

More soon.

Ashish